We created a fictional fashion brand called Vote for Earth to capture the attention of younger generations and spark their interest. The brand transforms discarded election banners into stylish apparel and runs a social media friendly campaign.

South Korea faces a significant gap in environmental policies, including those focused on achieving carbon neutrality. To address this issue, this campaign is designed to urge candidates in the upcoming National Assembly election to adopt and prioritize environmental pledges. During election seasons, plastic banners are a ubiquitous sight in South Korea, contributing heavily to waste. This campaign aims to repurpose these banners, transforming them into a platform that bridges politics and environmental issues.

By leveraging the heightened public awareness during election periods, we seek to spotlight sustainability concerns. As part of this effort, we successfully delivered an environmental policy proposal, written in collaboration with Greenpeace, to politicians Lee So-young, Go Min-jeong, and Jang Hye-young.