The pet wellness brand Biopet introduced its first beauty line, Snowblanc, designed for anti-aging and whitening care. Mirroring the brand’s high-performance pet care products, Snowblanc maintains the same commitment to quality but with a more refined and premium visual identity.

We started with creating a brand name that delivers a clear image of the brand to consumers. To reinforce the brand concept, the logo and brand identity embrace a minimalist and delicate design, incorporating the image of snow to evoke the essence of pure and gentle skincare.