Level Up
Level Up
Level Up
Workout combined with gaming
Workout combined with gaming
Role
Role
Graphic Designer
Graphic Designer
Timeline
Timeline
Apr - May 2022
Apr - May 2022
Team
Team
PM, Marketers, Motion Grapher, and Graphic Designers
PM, Marketers, Motion Grapher, and Graphic Designers
Overview
D&AD Young Bloods 2023 Woods Pencil
Clio Awards 2023 Shortlist
Cannes Future Lions 2022 Shortlist
D&AD Young Bloods 2023 Woods Pencil
Clio Awards 2023 Shortlist
Cannes Future Lions 2022 Shortlist
Gaming is part of our lives, especially for the young generations. So Gymshark created a platform with popular gaming companies like EA Sports to enhance the virtual characters' physical attributes by simply working out more. For example, we’ll create popup booths in designated areas where it will examine your physical ability. Then the booths will transfer the data to your virtual characters. In other words, if you can run faster, your character will run faster. By doing this, it can be a unique way of motivating people to work out more daily.
Gaming is part of our lives, especially for the young generations. So Gymshark created a platform with popular gaming companies like EA Sports to enhance the virtual characters' physical attributes by simply working out more. For example, we’ll create popup booths in designated areas where it will examine your physical ability. Then the booths will transfer the data to your virtual characters. In other words, if you can run faster, your character will run faster. By doing this, it can be a unique way of motivating people to work out more daily.