Level Up

Level Up

Level Up

Workout combined with gaming

Workout combined with gaming

Role

Role

Graphic Designer

Graphic Designer

Timeline

Timeline

Apr - May 2022

Apr - May 2022

Team

Team

PM, Marketers, Motion Grapher, and Graphic Designers

PM, Marketers, Motion Grapher, and Graphic Designers

Overview

D&AD Young Bloods 2023 Woods Pencil
Clio Awards 2023 Shortlist
Cannes Future Lions 2022 Shortlist

D&AD Young Bloods 2023 Woods Pencil
Clio Awards 2023 Shortlist
Cannes Future Lions 2022 Shortlist

Gaming is part of our lives, especially for the young generations. So Gymshark created a platform with popular gaming companies like EA Sports to enhance the virtual characters' physical attributes by simply working out more. For example, we’ll create popup booths in designated areas where it will examine your physical ability. Then the booths will transfer the data to your virtual characters. In other words, if you can run faster, your character will run faster. By doing this, it can be a unique way of motivating people to work out more daily.

Gaming is part of our lives, especially for the young generations. So Gymshark created a platform with popular gaming companies like EA Sports to enhance the virtual characters' physical attributes by simply working out more. For example, we’ll create popup booths in designated areas where it will examine your physical ability. Then the booths will transfer the data to your virtual characters. In other words, if you can run faster, your character will run faster. By doing this, it can be a unique way of motivating people to work out more daily.

© Jihoon Jang 2025

© Jihoon Jang 2025

© Jihoon Jang 2025