Gaming is part of our lives, especially for the young generations. So Gymshark created a platform with popular gaming companies like EA Sports to enhance the virtual characters' physical attributes by simply working out more. For example, we’ll create popup booths in designated areas where it will examine your physical ability. Then the booths will transfer the data to your virtual characters. In other words, if you can run faster, your character will run faster. By doing this, it can be a unique way of motivating people to work out more daily.