Greedilous, a Korean avant-garde fashion brand, crafted a visionary “Utopia” theme for the upcoming Summer 2024 collection, inspired by hopes for a brighter year ahead. To capture this futuristic vision, the Greedilous design team embraced metaverse-inspired visuals. We developed a new logo for the Spring/Summer season, along with versatile variations across all campaign visuals.

Aligning with 2024’s emerging trends, we crafted 16 original textile patterns that became the core materials for our apparel designs. True to the utopian theme, we pushed creative boundaries, experimenting with bold, unconventional graphics to deliver a unique and visionary aesthetic for the collection.