Greedilous

Greedilous

Greedilous

Seoul Fashion Week 2024 S/S

Seoul Fashion Week 2024 S/S

Role

Role

Graphic Designer

Graphic Designer

Timeline

Timeline

May - Sep 2024

May - Sep 2024

Team

Team

Creative Director, Graphic Designer, Fashion Designer

Creative Director, Graphic Designer, Fashion Designer

Overview

Greedilous, a Korean avant-garde fashion brand, crafted a visionary “Utopia” theme for the upcoming Summer 2024 collection, inspired by hopes for a brighter year ahead. To capture this futuristic vision, the Greedilous design team embraced metaverse-inspired visuals. We developed a new logo for the Spring/Summer season, along with versatile variations across all campaign visuals.

Aligning with 2024’s emerging trends, we crafted 16 original textile patterns that became the core materials for our apparel designs. True to the utopian theme, we pushed creative boundaries, experimenting with bold, unconventional graphics to deliver a unique and visionary aesthetic for the collection.

Greedilous, a Korean avant-garde fashion brand, crafted a visionary “Utopia” theme for the upcoming Summer 2024 collection, inspired by hopes for a brighter year ahead. To capture this futuristic vision, the Greedilous design team embraced metaverse-inspired visuals. We developed a new logo for the Spring/Summer season, along with versatile variations across all campaign visuals.

Aligning with 2024’s emerging trends, we crafted 16 original textile patterns that became the core materials for our apparel designs. True to the utopian theme, we pushed creative boundaries, experimenting with bold, unconventional graphics to deliver a unique and visionary aesthetic for the collection.

© Jihoon Jang 2025

© Jihoon Jang 2025

© Jihoon Jang 2025