Jihoon

Work

Experiment

About

Jihoon

Work

Experiment

About

Jihoon

Work

Experiment

About

Coupang Play

Coupang Play

Coupang
Play

Redesign Coupang Play Sports experience and calendar

Redesign Coupang Play Sports experience and calendar

Role

Role

UXUI Designer

UXUI Designer

Timeline

Timeline

Jun - Jul 2024

Jun - Jul 2024

Team

Team

Personal Project

Personal Project

Overview

Sports is one of the key features for Coupang Play users, and the platform is aggressively expanding its sports content. However, unlike Spotv or DAZN, Coupang Play started as a general streaming service similar to Netflix and Disney+, which means there’s room to improve its sports experience. I redesigned the sports section, focusing on personalized following features and a calendar to better serve sports fans.

Sports is one of the key features for Coupang Play users, and the platform is aggressively expanding its sports content. However, unlike Spotv or DAZN, Coupang Play started as a general streaming service similar to Netflix and Disney+, which means there’s room to improve its sports experience. I redesigned the sports section, focusing on personalized following features and a calendar to better serve sports fans.

Why Sports?

Why Sports?

Sports is key

Sports play a big role in Coupang Play, as shown by the monthly keyword trends where sports-related terms dominate. In 2024, the number of monthly users grew by over 2 million compared to 2023. A lot of this growth happened during major events like the Asian Cup and the Coupang Play Series, which featured big-name teams like Manchester City and the LA Dodgers.

This shows how important it is to put more focus on sports content and make it easier for fans to access. There's a need to align Coupang Play's offerings to meet the expectations of sports fans who are familiar with sports-oriented platforms like SPOTV or ESPN+.

Sports play a big role in Coupang Play, as shown by the monthly keyword trends where sports-related terms dominate. In 2024, the number of monthly users grew by over 2 million compared to 2023. A lot of this growth happened during major events like the Asian Cup and the Coupang Play Series, which featured big-name teams like Manchester City and the LA Dodgers.

This shows how important it is to put more focus on sports content and make it easier for fans to access. There's a need to align Coupang Play's offerings to meet the expectations of sports fans who are familiar with sports-oriented platforms like SPOTV or ESPN+.

Hirarchy

Hirarchy

Before

Before

After

After

Sports tab and calendar

Sports were previously categorized alongside TV shows, movies, and news, but to improve accessibility, they've now been given their own dedicated tab in the menu bar.

Game schedules are important for sports fans, but they were hidden at the bottom of the page, making them hard to find quickly. Now, with the calendar feature added to the top tab, fans can check game schedules more easily and intuitively.

Personalized Following

Personalized Following

Problem

Lack of "Following"

Most sports fans tend to watch games involving their favorite teams, players, or leagues. To cater to this, specialized sports platforms like ESPN, Fotmob, and DAZN provide features that let users follow specific teams, players, and leagues, creating a personalized experience.

In contrast, Coupang Play only offers an "Add to My Games" feature, lacking options for users to follow specific teams, players, or leagues, thereby limiting the ability to customize the experience for individual users.

Add or edit users' favorites

Add or edit users' favorites

Favorites displayed on the top

Favorites displayed on the top
Solution

Following customization

In the "Following" tab, users can follow and manage their favorite leagues, teams, and players.

By prioritizing the display of game schedules for followed teams, leagues, or games featuring their favorite players, users stay updated on the matches that matter most to them.

Matchday

Matchday

Example of complicate matchday schedules

Example of complicate matchday schedules

The matchday concept: Most sports follow a matchday or round system. For example, football games are usually held over weekends, with each week termed a matchday. Fans often check not only specific game dates but also the schedule for upcoming matchdays.

The matchday concept: Most sports follow a matchday or round system. For example, football games are usually held over weekends, with each week termed a matchday. Fans often check not only specific game dates but also the schedule for upcoming matchdays.

The confusing matchday period

However, overlapping competitions can shift league matches to weekdays. While matchdays typically run from Friday to Sunday, there are cases, as in the example, where Friday's matchday differs from Saturday's.

However, overlapping competitions can shift league matches to weekdays. While matchdays typically run from Friday to Sunday, there are cases, as in the example, where Friday's matchday differs from Saturday's.

However, overlapping competitions can shift league matches to weekdays. While matchdays typically run from Friday to Sunday, there are cases, as in the example, where Friday's matchday differs from Saturday's.

Problem

A calendar displaying strictly in chronological order

Displaying games in simple chronological order by day of the week can cause confusion about the matchday.

Displaying games in simple chronological order by day of the week can cause confusion about the matchday.

Displaying games in simple chronological order by day of the week can cause confusion about the matchday.

Solution

Matchday Grouping

Game schedules are organized by matchday, allowing users to view them more clearly.

Game schedules are organized by matchday, allowing users to view them more clearly.

Game schedules are organized by matchday, allowing users to view them more clearly.

Matchday calendar

Matchday calendar

Solution
Solution
Solution

Matchday weeks

Matchday weeks

Matchday weeks

Marking matchday weeks on the calendar makes it easier for users to get an overview of the schedule for each matchday week.

Marking matchday weeks on the calendar makes it easier for users to get an overview of the schedule for each matchday week.

Marking matchday weeks on the calendar makes it easier for users to get an overview of the schedule for each matchday week.

Visual Interface

Visual Interface

Problem

Fuzzy flows

Users must repeatedly tap the top weekday bar to navigate past or future matches.

Users must repeatedly tap the top weekday bar to navigate past or future matches.

Solution

Infinite scroll

Users can easily browse game schedules by simply scrolling, removing the need for any additional navigation.

Users can easily browse game schedules by simply scrolling, removing the need for any additional navigation.

Solution

Collapsible cards

Users can reduce scrolling fatigue and focus only on the games they care about by hiding game schedules they're not interested in.

Users can reduce scrolling fatigue and focus only on the games they care about by hiding game schedules they're not interested in.

© Jihoon Jang 2025

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EN

© Jihoon Jang 2025

Linkedin

Instagram

Email

EN

© Jihoon Jang 2025

Linkedin

Instagram

Email

EN