
Overview

Sports is key
Sports tab and calendar
Sports were previously categorized alongside TV shows, movies, and news, but to improve accessibility, they've now been given their own dedicated tab in the menu bar.
Game schedules are important for sports fans, but they were hidden at the bottom of the page, making them hard to find quickly. Now, with the calendar feature added to the top tab, fans can check game schedules more easily and intuitively.

Problem
Lack of "Following"
Most sports fans tend to watch games involving their favorite teams, players, or leagues. To cater to this, specialized sports platforms like ESPN, Fotmob, and DAZN provide features that let users follow specific teams, players, and leagues, creating a personalized experience.
In contrast, Coupang Play only offers an "Add to My Games" feature, lacking options for users to follow specific teams, players, or leagues, thereby limiting the ability to customize the experience for individual users.
Solution
Following customization
In the "Following" tab, users can follow and manage their favorite leagues, teams, and players.
By prioritizing the display of game schedules for followed teams, leagues, or games featuring their favorite players, users stay updated on the matches that matter most to them.

The confusing matchday period
