The Atlas Cops & Kids Boxing Club, also known as NYC Cops & Kids Boxing, is a non-profit organization in New York City that offers free boxing training, tutoring, and mentorship to young people aged 10 to 21. The program aims to provide a positive alternative to street life, helping participants develop discipline, self-esteem, and character. Following its manifesto, the solid and bold rebranding draws inspiration from New York City’s street culture, including graffiti, while honoring the legacy of boxing.